The study was carried out on a new concept based on tourism for retired people in May 2009. The aim of the research was to determine detailed information related to:
The interest of people for this new business idea
The retired people’s needs and habits
Methodology: Self administered questionnaire (survey) using the Internet Period: May 2009 Panel size: 145 Panel sample group: Private individuals from 50 years old living in France/Sweden/UK/Netherlands/Germany