The study was carried out on a new concept for extreme sports holidays adventure. The aim of this survey was to determine:
The most popular extreme sports that the UK people have ever wished to do
Consumers interest in an all-inclusive extreme sports holiday package (concept, activities, prices, organisation, etc.)
How much people would be willing to spend for this type of all-inclusive holiday
Methodology: Self administered questionnaire (survey) using the Internet Period: January - February 2012 Panel size: 230 Panel sample group: Private individuals from 18 years old living in the UK and who have ever wanted to do extreme sports