Online Cake Decoration Shop

The study was carried out in January 2012 on a new online service for cake decorations. The aim of the research was to determine detailed information related to:

The type of decorations that people would buy for decorating their cakes
The average number of people who would be interested in this new online service

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2012
Panel size: 1445
Panel sample group: Private individuals from 18 years old living in the UK who make their own cake at home