Q1. What influences you the most to try a new product or service?

Q2. How much influence do you feel advertisements have over your buying behaviour?

Q3. ‘Advertising is beneficial to consumers because it provides important information about goods and services.’

Q4. ‘Consumers can often become victims to advertising through the purchase of unnecessary items’.

Q5. ‘The more times an advertisement is viewed by a consumer, the more likely the consumer is to go and buy the product.’

Q6. What do you look out for in an advertisement?

Q7. What types of advertisements are most influential over your buying behaviour?

Q8. Do you pay attention to online advertising?

Q9. Which methods of online advertising are most influential on your buying behaviour?

Q10. What is your favourite company in terms of their advertising methods?

Q11. Do any advertising methods make you feel less inclined to buy a product from a brand?

Q12. Shock advertising deliberately startles and offends its audience by violating norms for social values and personal ideals. Benetton showed a naked anorexic model on a billboard in an attempt to raise awareness for the disease.