The study was carried out on the holiday-home exchange in October 2013. The aim of the research was to determine detailed information related to:
How many people would be interested in the holiday-home exchange service
The people’s habits regarding holidays
The people’s expectations and preferences on the holiday-home exchange service
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2013 Panel size: 1480 Panel sample group: Private individuals aged from 18 living in the UK