These are questions which give the respondent the choice of the content, the form and the length of the answer.
It is a way to discover relevant issues, to obtain a full range of responses and to explore the respondents’ views in an in-depth manner. However it complicates the data summary and analysis.
These are questions which impose the form and a limited number of possible answers on the respondent. Within this family we have 3 groups:
The scaled questions
These questions are aimed at measuring a belief, a will, the importance given to something, etc. Various scales exist :
Marketest enables you to use every kind of questions for your questionnaire.