Marketest - Existing research reports

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Q1. How important are social media accounts such as Facebook, Linked-In, Twitter etc. for you?

Not important (don’t use at all)

Important (use frequently for personal use)

Very important (use frequently to manage my personal and professional network)

Critical (use for my business on a daily basis, as it is an important marketing tool)

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Q2. How important are online platforms for shopping, banking, trading, betting etc. for you?

Not important (don’t use at all)

Important (use regularly and have some financial value associated with these accounts)

Very important (use regularly to manage my finances, shopping, investments, etc)

Critical (they are integral part of my online activities and/or business)

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Q3. How important are photo sharing platforms, such as Picasa, Flickr, Instagram and others for you?

Not important (don’t use at all)

Important (use regularly, as these platforms are a way to share important moments)

Very important (use regularly for sharing as well as backing up on the cloud)

Critical (integral part of my identity, I use them to showcase my work)

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Q4. How important are your domain names, websites, blogs, iTunes, Kindle or Google Play accounts?

Not important (don’t own any of them)

Important (own some of them)

Very important (own most of them and these accounts have high emotional and financial value for me)

Critical (own most of them, they are part of my identity and/or business)

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Q5. How important is it for you to preserve important documents, such as legal, property papers, etc. for you?

Not important (don’t own any of them)

Important (I take photocopies and store them neatly in the cabinet)

Very important (store them in digitized format on external hard disks to protect)

Critical (physical and digital copies stored in safe locations such as bank locker)

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Q6. How important are virtual currencies (such as BitCoin, Linden, LiteCoin) or online wallets such as PayPal for you?

Not important (don’t have any of those)

Important (have some of those virtual currencies or e-wallets)

Very important (use virtual currencies or e-wallets as part of my online activities)

Critical (they are critical part of my business or identity with substantial financial values)

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Q7. Have you thought about preserving or transferring the information or digital assets mentioned above to your family or friends when needed (critical illness or when you are not around to give them this information)?

Yes

No

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Q8. What actions have you taken to ensure that important information about your life or digital identity is transferred to right people after you pass away or become critically ill?

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Q9. If there was a one-stop service that allowed you to store, access and update anywhere anytime, manage and transfer all your digital assets or important information to your family/friends when needed, and in turn allowed you to plan well for the future, how likely are you to use it?

Very likely

Likely

Neither likely or unlikely

Unlikely

Very unlikely

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Q10. If a bank or insurance company or any other trusted entity such as law firms provided this service as part of their offering, How likely are you to use it?

Very likely

Likely

Neither likely or unlikely

Unlikely

Very unlikely

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Q11. What would you be looking for in such a platform / service?

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Consult the questionnaire

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