Online Consumer Panels – Worldwide Panels

Argentina 8 929 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	13.7 %	12.4 %	13.4 %
25 - 34 years	36.5 %	43.2 %	38.0 %
35 - 44 years	25.8 %	27.2 %	26.1 %
45 - 54 years	13.5 %	9.7 %	12.7 %
55 - 64 years	7.0 %	4.5 %	6.4 %
65 plus	3.5 %	3.1 %	3.4 %
Total	100%	100%	100%

Australia 17 130 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.3 %	11.2 %	13.9 %
25 - 34 years	32.2 %	38.4 %	33.0 %
35 - 44 years	24.5 %	28.2 %	25.0 %
45 - 54 years	16.0 %	12.7 %	15.6 %
55 - 64 years	9.1 %	5.7 %	8.6 %
65 plus	4.0 %	3.8 %	4.0 %
Total	100%	100%	100%

Austria 5 370 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	12.4 %	12.0 %	12.3 %
25 - 34 years	33.7 %	36.8 %	34.3 %
35 - 44 years	25.8 %	26.8 %	26.0 %
45 - 54 years	16.3 %	14.5 %	15.9 %
55 - 64 years	8.3 %	6.0 %	7.9 %
65 plus	3.5 %	3.8 %	3.6 %
Total	100%	100%	100%

Benelux 14 609 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	15.1 %	13.2 %	14.8 %
25 - 34 years	34.1 %	32.9 %	33.9 %
35 - 44 years	23.0 %	24.9 %	23.3 %
45 - 54 years	17.0 %	17.3 %	17.1 %
55 - 64 years	8.1 %	7.9 %	8.0 %
65 plus	2.7 %	3.8 %	2.9 %
Total	100%	100%	100%

Bolivia 2 446 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	12.5 %	7.1 %	10.9 %
25 - 34 years	50.0 %	35.7 %	45.7 %
35 - 44 years	18.8 %	21.4 %	19.6 %
45 - 54 years	6.3 %	21.4 %	10.9 %
55 - 64 years	9.4 %	7.1 %	8.7 %
65 plus	3.1 %	7.1 %	4.3 %
Total	100%	100%	100%

Brazil 40 718 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	18.9 %	22.5 %	19.9 %
25 - 34 years	41.5 %	43.1 %	42.0 %
35 - 44 years	24.7 %	21.5 %	23.8 %
45 - 54 years	9.7 %	8.9 %	9.5 %
55 - 64 years	3.7 %	2.8 %	3.4 %
65 plus	1.5 %	1.2 %	1.4 %
Total	100%	100%	100%

Canada 22 161 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.4 %	14.6 %	14.4 %
25 - 34 years	33.4 %	36.4 %	33.8 %
35 - 44 years	24.7 %	27.3 %	25.1 %
45 - 54 years	15.2 %	13.1 %	14.9 %
55 - 64 years	8.5 %	5.2 %	8.1 %
65 plus	3.7 %	3.4 %	3.7 %
Total	100%	100%	100%

Chile 4 595 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	17.4 %	14.5 %	16.5 %
25 - 34 years	47.6 %	59.5 %	51.2 %
35 - 44 years	23.3 %	20.2 %	22.3 %
45 - 54 years	5.7 %	3.7 %	5.1 %
55 - 64 years	3.8 %	1.2 %	3.0 %
65 plus	2.3 %	0.8 %	1.9 %
Total	100%	100%	100%

China 5 440 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	12.9 %	17.2 %	14.3 %
25 - 34 years	42.3 %	49.7 %	44.7 %
35 - 44 years	25.9 %	22.6 %	24.8 %
45 - 54 years	11.1 %	7.0 %	9.8 %
55 - 64 years	5.3 %	2.1 %	4.3 %
65 plus	2.5 %	1.4 %	2.2 %
Total	100%	100%	100%

Colombia 5 976 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	8.7 %	15.3 %	11.9 %
25 - 34 years	50.0 %	52.9 %	51.4 %
35 - 44 years	26.1 %	21.2 %	23.7 %
45 - 54 years	12.0 %	7.1 %	9.6 %
55 - 64 years	3.3 %	2.4 %	2.8 %
65 plus	0.0 %	1.2 %	0.6 %
Total	100%	100%	100%

Czech Republic 5 081 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	21.1 %	21.1 %	21.1 %
25 - 34 years	35.8 %	36.0 %	35.8 %
35 - 44 years	22.7 %	22.1 %	22.6 %
45 - 54 years	12.0 %	10.9 %	11.9 %
55 - 64 years	5.7 %	6.2 %	5.7 %
65 plus	2.7 %	3.8 %	2.8 %
Total	100%	100%	100%

Ecuador 3 422 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	23.1 %	10.0 %	17.4 %
25 - 34 years	30.8 %	50.0 %	39.1 %
35 - 44 years	38.5 %	20.0 %	30.4 %
45 - 54 years	7.7 %	20.0 %	13.0 %
55 - 64 years	0.0 %	0.0 %	0.0 %
65 plus	0.0 %	0.0 %	0.0 %
Total	100%	100%	100%

Finland 4 972 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	18.3 %	18.1 %	18.3 %
25 - 34 years	32.6 %	37.3 %	33.1 %
35 - 44 years	21.6 %	20.6 %	21.5 %
45 - 54 years	14.8 %	13.1 %	14.6 %
55 - 64 years	8.7 %	6.6 %	8.5 %
65 plus	3.9 %	4.3 %	4.0 %
Total	100%	100%	100%

France 450 143 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	11.0 %	9.2 %	10.7 %
25 - 34 years	34.9 %	33.2 %	34.7 %
35 - 44 years	25.5 %	26.9 %	25.7 %
45 - 54 years	16.7 %	17.1 %	16.8 %
55 - 64 years	8.0 %	7.9 %	8.0 %
65 plus	3.8 %	5.6 %	4.1 %
Total	100%	100%	100%

Germany 41 513 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.4 %	12.7 %	14.1 %
25 - 34 years	34.2 %	32.8 %	34.0 %
35 - 44 years	22.5 %	24.6 %	22.8 %
45 - 54 years	17.6 %	18.0 %	17.6 %
55 - 64 years	8.7 %	8.1 %	8.6 %
65 plus	2.7 %	3.9 %	2.9 %
Total	100%	100%	100%

International 0 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	13.3 %	13.0 %	13.2 %
25 - 34 years	34.4 %	37.0 %	34.8 %
35 - 44 years	24.9 %	25.8 %	25.0 %
45 - 54 years	15.6 %	14.2 %	15.4 %
55 - 64 years	8.0 %	6.1 %	7.7 %
65 plus	3.8 %	3.9 %	3.8 %
Total	100%	100%	100%

Ireland 6 858 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	16.4 %	17.2 %	16.5 %
25 - 34 years	33.6 %	36.5 %	33.9 %
35 - 44 years	24.3 %	25.9 %	24.5 %
45 - 54 years	14.8 %	12.5 %	14.5 %
55 - 64 years	7.6 %	4.9 %	7.3 %
65 plus	3.3 %	3.1 %	3.3 %
Total	100%	100%	100%

Israel 6 409 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.6 %	16.2 %	15.1 %
25 - 34 years	41.1 %	46.2 %	42.5 %
35 - 44 years	24.7 %	23.9 %	24.5 %
45 - 54 years	11.5 %	8.8 %	10.7 %
55 - 64 years	5.3 %	2.9 %	4.6 %
65 plus	2.8 %	2.0 %	2.6 %
Total	100%	100%	100%

Italy 21 066 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	8.5 %	9.7 %	8.8 %
25 - 34 years	32.0 %	29.2 %	31.4 %
35 - 44 years	30.8 %	28.8 %	30.4 %
45 - 54 years	16.5 %	17.5 %	16.7 %
55 - 64 years	7.9 %	8.6 %	8.0 %
65 plus	4.3 %	6.3 %	4.7 %
Total	100%	100%	100%

Japan 7 355 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.1 %	12.2 %	13.8 %
25 - 34 years	38.8 %	42.9 %	39.6 %
35 - 44 years	24.6 %	27.4 %	25.2 %
45 - 54 years	13.0 %	11.0 %	12.6 %
55 - 64 years	6.4 %	3.8 %	5.9 %
65 plus	3.1 %	2.7 %	3.0 %
Total	100%	100%	100%

Mexico 7 011 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	15.2 %	16.3 %	15.6 %
25 - 34 years	46.9 %	50.0 %	48.0 %
35 - 44 years	22.2 %	23.4 %	22.6 %
45 - 54 years	8.8 %	7.5 %	8.3 %
55 - 64 years	4.6 %	2.1 %	3.8 %
65 plus	2.3 %	0.7 %	1.7 %
Total	100%	100%	100%

Paraguay 2 131 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	23.8 %	0.0 %	16.1 %
25 - 34 years	52.4 %	70.0 %	58.1 %
35 - 44 years	19.0 %	30.0 %	22.6 %
45 - 54 years	4.8 %	0.0 %	3.2 %
55 - 64 years	0.0 %	0.0 %	0.0 %
65 plus	0.0 %	0.0 %	0.0 %
Total	100%	100%	100%

Peru 5 760 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	16.9 %	22.1 %	19.4 %
25 - 34 years	55.4 %	39.0 %	47.5 %
35 - 44 years	16.9 %	26.0 %	21.3 %
45 - 54 years	7.2 %	9.1 %	8.1 %
55 - 64 years	1.2 %	3.9 %	2.5 %
65 plus	2.4 %	0.0 %	1.3 %
Total	100%	100%	100%

Poland 7 196 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	17.3 %	16.9 %	17.2 %
25 - 34 years	32.2 %	35.8 %	32.6 %
35 - 44 years	22.6 %	22.3 %	22.6 %
45 - 54 years	15.4 %	15.0 %	15.3 %
55 - 64 years	8.8 %	6.2 %	8.5 %
65 plus	3.8 %	3.8 %	3.8 %
Total	100%	100%	100%

Portugal 16 793 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	16.0 %	17.0 %	16.2 %
25 - 34 years	38.6 %	38.8 %	38.6 %
35 - 44 years	25.7 %	26.8 %	26.0 %
45 - 54 years	11.8 %	10.6 %	11.6 %
55 - 64 years	5.3 %	4.2 %	5.0 %
65 plus	2.6 %	2.7 %	2.6 %
Total	100%	100%	100%

Romania 4 751 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	13.6 %	10.8 %	13.3 %
25 - 34 years	30.1 %	35.0 %	30.5 %
35 - 44 years	23.3 %	24.7 %	23.5 %
45 - 54 years	17.7 %	16.2 %	17.6 %
55 - 64 years	10.6 %	8.2 %	10.4 %
65 plus	4.7 %	5.2 %	4.7 %
Total	100%	100%	100%

Russia 10 469 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	12.3 %	12.7 %	12.4 %
25 - 34 years	34.2 %	45.0 %	36.1 %
35 - 44 years	24.0 %	24.1 %	24.1 %
45 - 54 years	15.9 %	11.3 %	15.1 %
55 - 64 years	9.3 %	3.9 %	8.4 %
65 plus	4.2 %	2.9 %	4.0 %
Total	100%	100%	100%

Scandinavia 7 067 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	15.3 %	15.6 %	15.3 %
25 - 34 years	34.0 %	37.2 %	34.4 %
35 - 44 years	23.1 %	23.3 %	23.1 %
45 - 54 years	15.1 %	14.0 %	15.0 %
55 - 64 years	8.5 %	6.0 %	8.2 %
65 plus	4.0 %	3.9 %	4.0 %
Total	100%	100%	100%

South Africa 6 541 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	3.7 %	8.3 %	4.5 %
25 - 34 years	34.9 %	31.8 %	34.4 %
35 - 44 years	35.3 %	33.5 %	35.0 %
45 - 54 years	16.3 %	17.8 %	16.5 %
55 - 64 years	7.2 %	5.8 %	7.0 %
65 plus	2.5 %	2.9 %	2.6 %
Total	100%	100%	100%

Spain 30 724 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	6.6 %	4.9 %	6.4 %
25 - 34 years	41.4 %	34.6 %	40.6 %
35 - 44 years	36.8 %	38.9 %	37.0 %
45 - 54 years	10.9 %	16.2 %	11.5 %
55 - 64 years	3.0 %	3.9 %	3.1 %
65 plus	1.3 %	1.4 %	1.3 %
Total	100%	100%	100%

Switzerland 9 370 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.9 %	12.2 %	14.6 %
25 - 34 years	32.1 %	36.5 %	32.7 %
35 - 44 years	23.4 %	26.2 %	23.8 %
45 - 54 years	16.2 %	14.5 %	16.0 %
55 - 64 years	9.3 %	6.4 %	8.9 %
65 plus	4.1 %	4.2 %	4.1 %
Total	100%	100%	100%

Turkey 4 613 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	13.5 %	16.0 %	14.3 %
25 - 34 years	46.8 %	45.7 %	46.5 %
35 - 44 years	26.7 %	26.5 %	26.6 %
45 - 54 years	8.2 %	8.4 %	8.2 %
55 - 64 years	3.0 %	2.1 %	2.7 %
65 plus	1.8 %	1.4 %	1.7 %
Total	100%	100%	100%

Ukraine 4 141 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	14.4 %	14.8 %	14.5 %
25 - 34 years	45.5 %	45.8 %	45.5 %
35 - 44 years	26.4 %	26.6 %	26.4 %
45 - 54 years	8.8 %	9.1 %	8.9 %
55 - 64 years	3.1 %	2.1 %	2.8 %
65 plus	1.8 %	1.6 %	1.8 %
Total	100%	100%	100%

United Kingdom 100 613 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	18.4 %	15.1 %	18.0 %
25 - 34 years	27.9 %	31.7 %	28.3 %
35 - 44 years	21.8 %	24.3 %	22.1 %
45 - 54 years	17.6 %	16.8 %	17.5 %
55 - 64 years	9.0 %	7.5 %	8.9 %
65 plus	5.3 %	4.6 %	5.2 %
Total	100%	100%	100%

United States 77 469 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	10.4 %	10.6 %	10.5 %
25 - 34 years	24.4 %	30.8 %	24.9 %
35 - 44 years	22.0 %	24.2 %	22.2 %
45 - 54 years	20.1 %	17.8 %	19.9 %
55 - 64 years	15.2 %	10.6 %	14.8 %
65 plus	7.9 %	6.0 %	7.7 %
Total	100%	100%	100%

Uruguay 2 063 panellists

Panel structure

Age	Female	Male	% of total
15 - 24 years	7.7 %	19.7 %	12.1 %
25 - 34 years	40.4 %	37.7 %	39.4 %
35 - 44 years	25.0 %	29.5 %	26.7 %
45 - 54 years	13.5 %	11.5 %	12.7 %
55 - 64 years	8.7 %	1.6 %	6.1 %
65 plus	4.8 %	0.0 %	3.0 %
Total	100%	100%	100%