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Online market research advantages

There are a number of benefits to commissioning online market research, including:


Easier targeting of respondents across numerous segmentation variables. Provides access to a precise and qualitative panel which ensures to gather reliable data on sensitive issues.


Multi-country projects no longer need to be an obstacle to research - worldwide research can be conducted at the click of a button.


An inexpensive way to conduct large research projects - it is possible to get hundreds of responses for less than a thousand pounds.


Most research suppliers have access panels which provide an easily accessible, reliable respondent base which can respond promptly to online questionnaires.
Furthermore, Internet allows you to create fully automated questionnaires in terms of collecting responses and screening questions, avoiding the risk of human error.


Rapid turnaround - research can be undertaken and results received within a few days as opposed to several weeks involved with face-to-face and postal data collection methods.


The use of video, images, audio for richer questionnaire environments.

Do you want to carry out your own survey?