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Supporting UK Enterprise

Clothing and Accessories Shopping




Research Study Objective:

The study was carried out in August 2011 for a business idea regarding on clothing and accessories shopping. The aim of the research was to determine detailed information related to:

The most significant criteria for women when they have shopping
The average number of women who are interested in celebrities fashion brands

Specific topics that needed to be covered in the research include reaching out to female private individuals aged between 18 and 45 years old living in the UK.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 1066 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : August 2011
Panel size : 1066 people interviewed
Panel Sample group : Female private individuals aged between 18 and 45 years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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Survey No 16 - Urban Streetwear Clothing - February - March 2009
Survey No 25 - Ethical Shop - August 2009
Survey No 67 - Pets' Services - October 2010
Survey No 96 - Mobile Phone Apps - June 2011