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Fashion Shopping

Research Study Objective:

Quantitative market research report carried out on clothing and accessories shopping. The aim of the survey is to determine:

 The way women shop for clothes and accessories (frequency, average spending, when, where, etc.).
 The significant things for women when shopping.
Methodology : Self administered questionnaire (survey) using the Internet
Period : June - July 2011
Panel size : 1066 people interviewed
Panel Sample group : Female private individuals aged between 18 and 45 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 16 - Urban Streetwear Clothing - February - March 2009
Survey No 25 - Ethical Shop - August 2009
Survey No 67 - Pets Services - September - October 2010
Survey No 96 - Mobile Phone Applications - June 2011