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Fashion Shopping



Research Study Objective:
Quantitative market research report carried out on clothing and accessories shopping conducted by Marketest (marketing research company). It is to determine:
 The way women shop for clothes and accessories (frequency, average spending, when, where, etc.)
 Females important criterias when shopping


Methodology: Self administered questionnaire (survey) using the Internet
Period: June - July 2011
Panel Sample group: Female private individuals aged between 18 and 45 years old living in the United Kingdom.
Panel size: 1066 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File
Plus Package: Excel File + Word File
Full Package: Excel File + Word File (33 pages)
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 25 - Ethical shop - August 2009
Survey No 67 - Pets Services - September - October 2010
Survey No 45 - Contact lens case - February 2010
Survey No 16 - Urban Streetwear clothing - February - March 2009


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