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Supporting UK Enterprise

Mobile Phone Apps

Research Study Objective:

The study was carried out in June 2011 for a business idea on a new smartphone app. The aim of the research was to determine detailed information related to:

The people’s preferences for apps on their mobile phones and how they use them
How people use the Internet on their mobile phones and what type of apps they are looking for
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2011
Panel size : 210 people interviewed
Panel Sample group : Private individuals from 16 years old living in the UK who own a smartphone

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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Survey No 189 - Online Grocery Shopping - September 2013
Survey No 11 - Bags for Laptop - May 2009
Survey No 99 - Clothing and Accessories Shopping - August 2011