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Mobile Phone Applications

Research Study Objective:

Quantitative market research report carried out on mobile phone applications. The aim of this survey is to determine:

How people use the Internet on their smartphones.
People's preferences regarding applications and how they use it.
What kind of applications people are looking for.
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2011
Panel size : 212 people interviewed
Panel Sample group : Private individuals aged from 16 years old living in the UK who own a smartphone

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 68 - Online Market Place - October 2010
Survey No 189 - Online Grocery Shopping - September 2013
Survey No 11 - Bags for Laptop - November - December
Survey No 99 - Fashion Shopping - June - July 2011