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Supporting UK Enterprise

Online Banking Services




Research Study Objective:

The study was carried out in April 2011 for a new business idea regarding the online banking service. The aim of the research was to determine detailed information related to:

The popularity of branches and the benefits and limitations of online banking services
What could encourage the UK residents to use more online banking systems than physical branches

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 986 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : April 2011
Panel size : 986 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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