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Car Buying Advice




Research Study Objective:

The study was carried out in March 2011 for a new business on car buying advices service for women. The aim of the research was to determine detailed information related to:

The type of advices that women would receive when they buy a car
The average number of women interested to try this new advice service and how much they would be willing to pay
Methodology : Self administered questionnaire (survey) using the Internet
Period : March 2011
Panel size : 1255 people interviewed
Panel Sample group : Females aged over 20 years old living in the UK who own a car

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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