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UK Holidays



Research Study Objective:
Quantitative market research report carried out on UK holidays conducted by Marketest (marketing research company). It is to determine:
The type of holiday UK people take the most
The reason why UK residents choose to holiday in the UK
Consumers' expectations regarding theme bars/pubs and their concept ideas
Their type of holiday (how they travel, where they stay, how long, activities, etc.)
What could encourage them to travel more within the UK


Methodology: Self administered questionnaire (survey) using the Internet
Period: February 2011
Panel Sample group: Private individuals from 16 years old living in the UK.
Panel size: 851 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File
Plus Package: Excel File + Word File
Full Package: Excel File + Word File
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 62 - Holidays - July 2010
Survey No 23 - Wedding and party dress shop - August 2009
Survey No 73 - Men's underwear - December 2010
Survey No 7 - Theme and amusement park - April 2009


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