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Kids leisure centre



Research Study Objective:
Quantitative market research report carried out on kids leisure centre conducted by Marketest (marketing research company). It is to determine:
Parents' interest regarding indoor recreation centre for kids
The different activities and entertainment they would like to find in this centre for their children
How people would use this recreation area (how much they would be ready to spend, how far they would drive to go there, when they would go, etc.)


Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2011
Panel Sample group: Private individuals from 16 years old living in the UK and who have kid(s) under 12 years old
Panel size: 271 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File
Plus Package: Excel File + Word File
Full Package: Excel File + Word File (27 pages)
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 80 - Travel Assistance - February 2011
Survey No 87 - Car buying advice - March 2011
Survey No 67 - Pets Services - September - October 2010


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