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Supporting UK Enterprise

Theme Bars and Pubs




Research Study Objective:

The study was carried out in January 2011 on a new business idea on theme bars/pubs and tapas bars. The aim of the research was to determine detailed information related to:

The potential demand for this new type of businesses
How the UK respondents consider Spanish tapas bars and their way of snacking

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who have been to a theme bar already which move them to question no. 3.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 912 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2011
Panel size : 912 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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