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Theme bars/pubs

Research Study Objective:

Quantitative market research report carried out on theme bars/pubs and Tapas bars conducted by Marketest (marketing research company). It is to determine:

People's selection criteria regarding bars/pubs
The potential demand for theme bars/pubs
Consumers' expectations regarding theme bars/pubs and their concept ideas
How UK people consider Spanish Tapas bars and their way of snacking
Methodology : Self administered questionnaire (survey) using the Internet
Period : December - January 2010
Panel size : 912 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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