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Supporting UK Enterprise

Men Underwear

Research Study Objective:

The study was carried out on men underwear in December 2010. The aim of the research was to determine detailed information related to:

The mení shopping behaviour, such as places, frequency, brands, etc.)
The average annual budget that men would be willing to spend on underwear
Methodology : Self administered questionnaire (survey) using the Internet
Period : December 2010
Panel size : 360 people interviewed
Panel Sample group : Males living in the UK aged 18+

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 80 - Travel Assistance Abroad - February 2011
Survey No 87 - Car Buying Advice - March 2011
Survey No 67 - Pets' Services - October 2010