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Holidays



Research Study Objective:
Quantitative market research report carried out on holidays by Marketest (marketing research company). It is to determine:
The criteria which are important for people when they go on holidays
The budget allocated for it
General information about people habits regarding holidays (frequency, accomodation, booking, etc.)


Methodology: Self administered questionnaire (survey) using the Internet
Period: July 2010
Panel Sample group: Private individuals aged from 20 years old living in the UK
Panel size: 799 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File
Plus Package: Excel File + Word File
Full Package: Excel File + Word File (47 pages)
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 81 - UK Holidays - February 2011
Survey No 9 - Hotel for cats - November-December 2008
Survey No 11 - Bags for laptop - November - December
Survey No 16 - Urban Streetwear clothing - February - March 2009


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