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Supporting UK Enterprise

Winter Sales

Research Study Objective:

The study was carried out to investigate individuals' points of view on the winter sales. The aim of the research was to determine detailed information related to:

The number of people who prefer to shop online and offline
The kind of discounts/deals that people would expect in a winter sale
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2018
Panel size : 1900 people interviewed
Panel Sample group : Private individuals living in the UK aged 18+

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 341 - Soft Drinks - November 2015
Survey No 1 - French Bakery - September 2008
Survey No 5 - Computer Coaching - January 2009
Survey No 7 - Theme and Amusement Parks - May 2009