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Research Study Objective:

The study was carried out in August 2017 on jeans. The aim of the research was to determine detailed information related to:

The most popular place where people purchase jeans
What factors influence peopleís purchasing decisions

Specific topics that needed to be covered in the research include reaching out to female private individuals aged 18+ years old living in the UK who wear jeans. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who do not wear jeans who move them to question no.2 with the aim to understand the reasons why they didnít wear jeans.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 1000 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : August 2017
Panel size : 995 people interviewed
Panel Sample group : Private individuals aged 18+ living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 551 - Brand Shopping - July 2017