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Media Influences on Cosmetics

Research Study Objective:

The aim of the survey is to find out the reason why respondents wear makeup and what makeup brands they use. The survey also investigated whether:

Media have an effect on how respondents perceive themselves.
What influences respondents to buy a beauty product.
Where respondents look for beauty information.
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2017
Panel size : 1000 people interviewed
Panel Sample group : Women living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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