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Media Influences on Cosmetics

Research Study Objective:

The study was carried out on the reasons why respondents wear makeup and what makeup brands they use. The aim of the research was to determine detailed information related to:

Media have an effect on how respondents perceive themselves
What influences respondents to buy a beauty product
Where respondents look for beauty information
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2017
Panel size : 1500 people interviewed
Panel Sample group : Females living in the UK aged 18+

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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