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How Consumers Shop Online

Research Study Objective:

The aim of the study was to investigate how consumer shop online. The survey also investigated:

Which online retailer is the most popular.
Why respondents shop online.
How much respondents spend per month on shopping online.
Methodology : Self administered questionnaire (survey) using the Internet
Period : May 2017
Panel size : 1200 people interviewed
Panel Sample group : Private individuals living in the UK who shop online

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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Survey No 341 - Soft Drinks - November 2015