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Mobile Phone Usage




Research Study Objective:
Quantitative market research report carried out on mobile phone usage conducted by Marketest (marketing research company).

The goals of this online survey are to determine:

What kind of features people use the most on their mobile phone
The primary purpose for using internet on phone
The benefits and limitation of using internet
How much people would be ready to spend for downloading an online application


Methodology: Self administered questionnaire (survey) using the Internet
Period: April-May 2010
Panel Sample group: Private individuals from 14 years old living in the UK
Panel size: 1172 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File (24 pages)
Plus Package: Excel File + Word File (38 pages)
Full Package: Excel File + Word File (41 pages)
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 47 - Social networking - February 2010
Survey No 11 - Bags for laptop - November - December
Survey No 96 - Mobile phone application - June 2011
Survey No 56 - Jobs websites - May-June 2010


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