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Mobile Phone Usage

Research Study Objective:

Quantitative market research report carried out on mobile phone usage conducted by Marketest (marketing research company).

The goals of this online survey are to determine:

What kind of features people use the most on their mobile phone
The primary purpose for using internet on phone
The benefits and limitation of using internet
How much people would be ready to spend for downloading an online application
Methodology : Self administered questionnaire (survey) using the Internet
Period : April-May 2010
Panel size : 1172 people interviewed
Panel Sample group : Private individuals from 14 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 47 - Social networking - February 2010
Survey No 11 - Bags for laptop - November - December
Survey No 96 - Mobile phone application - June 2011
Survey No 56 - Jobs websites - May-June 2010