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Supporting UK Enterprise

Mobile Phone Usage

Research Study Objective:

The study was carried out on mobile phones usage between April and May 2010. The aim of the research was to determine detailed information related to:

The benefits and limitations of using the Internet on mobile phones
The average price that people would pay for a new application

Specific topics that needed to be covered in the research include reaching out to private individuals aged 14+ years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who do not own a mobile phone which forward them to the conclusion.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 1172 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : April - May 2010
Panel size : 1172 people interviewed
Panel Sample group : Private individuals from 14 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 47 - Social Networking Websites - February 2010
Survey No 11 - Bags for Laptop - May 2009
Survey No 96 - Mobile Phone Apps - June 2011
Survey No 341 - Soft Drinks - November 2015