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Research Study Objective:

The study was carried out on how people do their grocery shopping and what influences their decision to shop at certain stores. The aim of the research was to determine detailed information related to:

What is the most popular between online and in-store shopping
What is the most popular supermarket in the UK
What is the specific time that respondents do their grocery shopping
Methodology : Self administered questionnaire (survey) using the Internet
Period : December 2016
Panel size : 530 people interviewed
Panel Sample group : Private individuals aged 18+ living in the UK who do grocery shopping

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 341 - Soft Drinks - November 2015
Survey No 5 - Computer Coaching - January 2009
Survey No 1 - French Bakery - September 2008
Survey No 377 - Children Equipment Hire - April 2016