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Sales Letters




Research Study Objective:

The study was aimed to gain an understanding of why people chose to avoid sales letters or what encourages individuals to read sales letters. The aim of the research was also to determine detailed information related to:

How many respondents read sales letters
What actions respondents usually take in order to disregard an email
What actions respondents usually take in order to disregard a post letter
Methodology : Self administered questionnaire (survey) using the Internet
Period : October 2016
Panel size : 510 people interviewed
Panel Sample group : Private individuals aged 18+ living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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Survey No 5 - Computer Coaching - January 2009