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Consumer Habits

Research Study Objective:

The aim of this survey was to find out about consumer habits – both when online and when shopping in stores. The survey set out:

To determine what was most important to respondents when shopping online and in-stores.
To determine how the respondents made their purchasing decisions.
To determine what respondents were most likely to buy online and in-stores.
To determine what the respondents did to make themselves feel secure when purchasing online.
Methodology : Self administered questionnaire (survey) using the Internet
Period : September 2016
Panel size : 500 people interviewed
Panel Sample group : Private individuals aged 18+ living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
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Survey No 349 - Pet Care and Services - December 2015
Survey No 341 - Soft Drinks - November 2015
Survey No 292 - Gardening Advice App - April 2015