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Consumer Habits

Research Study Objective:

The study was carried out on the consumer habits – both when online and when shopping in stores. The aim of the research was to determine detailed information related to:

The most important criteria to respondents when shopping online and in-stores
How respondents made their purchasing decisions
What respondents did to make themselves feel secure when purchasing online
Methodology : Self administered questionnaire (survey) using the Internet
Period : September 2016
Panel size : 515 people interviewed
Panel Sample group : Private individuals aged 18+ living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 1 - French Bakery - September 2008
Survey No 349 - Pet Care Services - December 2015
Survey No 5 - Computer Coaching - January 2009
Survey No 341 - Soft Drinks - November 2015