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E-commerce of Ethical Products for Babies

Research Study Objective:

The study was carried out on the e-commerce of ethical products for babies in October 2008. The aim of the research was to determine detailed information related to:

The people’s interest in ethical products dedicated to babies
The people’s expectations regarding the client’s website
Methodology : Self administered questionnaire (survey) using the Internet
Period : October 2008
Panel size : 145 people interviewed
Panel Sample group : Women living in the UK who have a 4 years old (or younger) baby

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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