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Supporting UK Enterprise

Environmentally Friendly Toothbrush

Research Study Objective:

The study was carried out on a new business idea named “environmentally friendly toothbrush” in January 2010. The aim of the research was to determine detailed information related to:

The type of stores where people would like to find this type of toothbrushes
The people’s expectations from this type of products and the price they would be willing to pay
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2010
Panel size : 415 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 80 - Travel Assistance Abroad - February 2011
Survey No 87 - Car Buying Advice - March 2011
Survey No 67 - Pets' Services - October 2010