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Supporting UK Enterprise

Exercise Classes




Research Study Objective:

The study was carried out on people who attend exercise classes in January 2016. The aim of the research was to determine detailed information related to:

Which classes are most popular among the respondents
How long the classes typically are and at what time in the day respondents like them to be
How much respondents would be willing to pay for each class and if they prefer a monthly fee or a “pay as you go” payment structure
What respondents look for when deciding whether to attend an exercise class
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2016
Panel size : 515 people interviewed
Panel Sample group : Private individuals aged 16+ living in the UK who attend exercise classes

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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