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Supporting UK Enterprise

Events Planner




Research Study Objective:

The study was carried out on events planner service in November 2009. The aim of the research was to determine detailed information related to:

The average of people who would be interested in this type of services and what events they would organise
People’s expectations from an events organisation service and the price they would pay for

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who have never organised any event which move them to question no. 6. Moreover, question no.9 screened out from the study all respondents who wouldn’t be interested by the service of an event manager.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 670 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : November 2009
Panel size : 670 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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