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Research Study Objective:

The study was carried out in January 2015 on a new business based on e-cigarettes. The aim of the research was to determine detailed information related to:

The effectiveness of e-cigarettes in helping to quit smoking
The average price that respondents would be willing to spend on e-cigarettes and the most popular flavour they would like to buy
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2015
Panel size : 620 people interviewed
Panel Sample group : Private individuals living in the UK aged 18+ years old

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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