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Supporting UK Enterprise

Coffee Cups




Research Study Objective:

The study was carried out in October 2014 on a new business for coffee cups. The aim of the research was to determine detailed information related to:

The place where Hot-Drinks consumers buy their ready made coffee
The effectiveness of the impact of coffee cup advertising

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK who drink and buy coffee or other hot drinks.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 425 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : October 2014
Panel size : 425 people interviewed
Panel Sample group : Private individuals living in the UK aged 18+

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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