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Advertising Methods




Research Study Objective:

The study was carried out in September 2014 on advertising methods. The aim of the research was to determine detailed information related to:

How influential adverts are on buying behaviours
The most influential types of advertising

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 1662 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : September 2014
Panel size : 1662 people interviewed
Panel Sample group : Private individuals living in the UK aged 18+

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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Survey No 246 - Grow Your Own Food - September 2014
Survey No 206 - Healthy Vending Machines - January 2014
Survey No 1 - French Bakery - September 2008