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Supporting UK Enterprise

Nude Underwear




Research Study Objective:

The study was carried out in July 2014 on underwear. The aim of the research was to determine detailed information related to:

The reasons why would buy nude underwear
The average price that people would pay for a nude underwear

Specific topics that needed to be covered in the research include reaching out to females aged 16+ years old living in the UK.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 405 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : July 2014
Panel size : 405 people interviewed
Panel Sample group : Females aged 16+ years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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