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Party and Wedding Dress Shop

Research Study Objective:

The study was carried out on a new concept store for parties and wedding dresses in August 2009. The aim of the research was to determine detailed information related to:

The average price people would be willing to spend for this type of dresses
The wedding accessories that people would like to find in this new concept store
Methodology : Self administered questionnaire (survey) using the Internet
Period : August 2009
Panel size : 530 people interviewed
Panel Sample group : Women from 18 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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Survey No 79 - Organic Products - January 2011
Survey No 99 - Clothing and Accessories Shopping - August 2011
Survey No 1 - French Bakery - September 2008