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Supporting UK Enterprise

Baby Clothes




Research Study Objective:

The study was carried out in June 2014 on a new business idea for baby clothes. The aim of the research was to determine detailed information related to:

The key factors that parents consider when purchasing baby clothes
The average number of times parents tend to purchase baby clothes

Specific topics that needed to be covered in the research include reaching out to parents aged 18+ years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who do not have any children which forward them to the conclusion of the study.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 581 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2014
Panel size : 581 people interviewed
Panel Sample group : Private individuals living in the UK who are parents

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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Survey No 1 - French Bakery - September 2008
Survey No 341 - Soft Drinks - November 2015
Survey No 292 - Gardening Advice App - April 2015
Survey No 377 - Children's Equipment Hire - April 2016