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Supporting UK Enterprise

Fair Trade




Research Study Objective:

The study was carried out in May 2014 on a new business service regarding the fair trade. The aim of the research was to determine detailed information related to:

The reasons why people choose to buy fair trade products
The expectations towards fair trade products, such as cost, quality, appearance, etc.

Specific topics that needed to be covered in the research include reaching out to private individuals aged 18+ years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 2 has a filter for respondents who would not consider buying fair trade goods, which forward them to the conclusion of the study.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 1024 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : May 2014
Panel size : 1024 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



Other Related Market Research Reports :
Survey No 295 - Organic and Fairtrade Clothing - May 2015
Survey No 1 - French Bakery - September 2008
Survey No 341 - Soft Drinks - November 2015
Survey No 312 - Student Landlord - Comparison Website - July 2015