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Supporting UK Enterprise

Online Diet Plan

Research Study Objective:

The study was carried out on the online diet plan services in June 2009. The aim of the research was to determine detailed information related to:

People’s expectations regarding the online diet plan services
The average price that people would spend for this type of services

Specific topics that needed to be covered in the research include reaching out to women aged between 18 and 45 years old living in the UK. To ensure the project was completed as per the strict standards required by the client, question no. 1 has a filter for people who are not interested in a diet plan which forward them to the conclusion. Moreover, question no. 3 has a different filter for people who have never bought a diet plan online which move them to question no. 5.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 351 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : June 2009
Panel size : 351 people interviewed
Panel Sample group : Female between 18 and 45 years old and living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 1 - French Bakery - September 2008
Survey No 45 - Contact Lens Case - February 2010
Survey No 102 - Food Eating Behaviour - September 2011
Survey No 2 - Bio/Organic Store - October 2008