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Evening and Cocktail Dresses Hire

Research Study Objective:

The study was carried out on a new service based on hiring evening and cocktail dresses in May 2013. The aim of the research was to determine detailed information related to:

The reasons why women wear evening dress in the UK (frequency, occasion, etc.)
The women' habits when they buy a cocktail or evening dress (location, average budget, etc.)
What women think of renting cocktail or evening dresses
Methodology : Self administered questionnaire (survey) using the Internet
Period : May 2013
Panel size : 385 people interviewed
Panel Sample group : Females from 16 years old living in the UK who wear cocktail or evening dresses

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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