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Supporting UK Enterprise

Music Radio App




Research Study Objective:

The study was carried out on a new radio app between February and March 2013. The aim of the research was to determine detailed information related to: The way people listen to the radio in the UK (time of the day, radio stations, smartphone applications used, etc.)
What people think of adverts on radio stations and how they would improve the way to advertise on the radio
How many people would pay for not listening to adverts
Methodology : Self administered questionnaire (survey) using the Internet
Period : February - March 2013
Panel size : 305 people interviewed
Panel Sample group : Private individuals between 18 and 35 years old living in the UK who own a smartphone and like to listen to the radio

Basic
A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
Essential
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
Plus
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
Full
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
Basic
£39.00
(VAT included)
Essential
£49.00
(VAT included)
Plus
£59.00
(VAT included)
Full
£79.00
(VAT included)

KEY         

Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion



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