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Discounted Food Shop

Research Study Objective:

The study was carried out on a new concept for discounted food in February 2013. The aim of the research was to determine detailed information related to:

What people think of discounted/reduced food products (i.e. approaching sell by date)
What people think of a shop which only sells reduced food products (reasons to use, pros and cons, etc.)
What is the minimum discount rate for the food items that would make it worthwhile to people to go to this kind of shops
Methodology : Self administered questionnaire (survey) using the Internet
Period : February 2013
Panel size : 1465 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 1 - French Bakery - September 2008
Survey No 341 - Soft Drinks - November 2015
Survey No 5 - Computer Coaching - January 2009
Survey No 102 - Food Eating Behaviour - September 2011