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Urban Streetwear Clothing

Research Study Objective:

The study was carried out on urban streewera clothing between February and March of 2009. The aim of the research was to determine detailed information related to:

The average amount and frequency of this type of purchases
What would stimulate people to buy this type of products online

Specific topics that needed to be covered in the research include reaching out to private individuals aged between 16 and 35 years old living in France and the UK. To ensure the project was completed as per the strict standards required by the client, question no. 2 has a filter for people who have not made any purchase online which forward them to question no. 7.
As a result of the efforts made by the Marketest team, the client was highly satisfied with the 861 positive results and he recommended our services to other companies. The project was successful, and the research was used by the client for his project.
Methodology : Self administered questionnaire (survey) using the Internet
Period : February - March 2009
Panel size : 861 people interviewed
Panel Sample group : Private individuals between 16 to 35 years old living in European countries

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 99 - Clothing and Accessories Shopping - August 2011
Survey No 1 - French Bakery - September 2008
Survey No 45 - Contact Lens Case - February 2010
Survey No 113 - Self Car Wash Centre - December 2011