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Supporting UK Enterprise

Child Care Kit

Research Study Objective:

The study was carried out on a new tailored child care kit concept in January 2013. The aim of the research was to determine detailed information related to:

The UK women’ experiences with baby care products (how to select products, where to buy, etc.)
Women’ opinions regarding the new child care kit which offers all the products “a first time mother needs”
Methodology : Self administered questionnaire (survey) using the Internet
Period : January 2013
Panel size : 520 people interviewed
Panel Sample group : Females over 18 years old living in the UK who are pregnant or who have children

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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Survey No 1 - French Bakery - September 2008
Survey No 341 - Soft Drinks - November 2015