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Fiction Books - Reading Habits

Research Study Objective:

The study was carried out on reading habits between November and December 2012. The aim of the research was to determine detailed information related to:

How many people would be interested in fiction books in the UK
What are the main factors that influence the way people choose their fiction books
The reasons why people read fiction books
Methodology : Self administered questionnaire (survey) using the Internet
Period : November - December 2012
Panel size : 610 people interviewed
Panel Sample group : Private individuals from 18 years old living in London who use online mobile devices

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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