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Women Lingerie - Bra

Research Study Objective:

Quantitative market research report carried out on women bras conducted. The goal of this online survey is to determine:

The bra brands that women buy in the UK.
The size of bra worn by respondents.
The different problems experienced by women with underwire bras.
The extra cost that respondents would be ready to pay for a bra with better fit and comfort.
Methodology : Self administered questionnaire (survey) using the Internet
Period : August - September 2012
Panel size : 1374 people interviewed
Panel Sample group : Female between 18 and 55 years old living in the UK.

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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