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Supporting UK Enterprise

Women Lingerie - Bra

Research Study Objective:

The study was carried out on women bra between August and September 2012. The aim of the research was to determine detailed information related to:

Which bra brands women buy in the UK market
The several problems experienced by women with underwire bras
The extra cost that women would be willing to pay for a bra with better fit and comfort
Methodology : Self administered questionnaire (survey) using the Internet
Period : August - September 2012
Panel size : 1370 people interviewed
Panel Sample group : Females between 18 and 55 years old living in the UK

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

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Survey No 254 - Fuller Bust Lingerie - October 2014
Survey No 234 - Nude Underwear - July 2014
Survey No 79 - Organic Products - January 2011