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Online Gift Ideas Shopping



Research Study Objective:
Quantitative market research report carried out on an online gifts shopping website conducted by Marketest (marketing research company). It is to determine:
UK people's habits when shopping online (frequency, kind of products they buy, websites they use, the occasions, etc.)
Their worries and problems whe shopping online
Consumers' plan to buy online in the future


Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2012
Panel Sample group: Private individuals aged between 20 to 60, living in the UK who shop online
Panel size: 799 people interviewed
Market Report:
Basic Package: Excel File
Essential Package: Excel File + Word File (26 pages)
Plus Package: Excel File + Word File (44 pages)
Full Package: Excel File + Word File (48 pages)
Basic Package:

All the survey results (individuals answers) will be quoted from an Excel document. Each column in the file corresponds to a question from the questionnaire and each line to a respondent. You can then analyse the data the way you want to.
Essential Package

In addition to the BASIC package, you will get a report (Word document) presenting frequency tables. The tables will clearly provide you with answers from the people we questioned making it easy for you to interpret the results (sample size, percentages and graphs).
Plus Package

In addition to the ESSENTIAL Package, you will get a report which provides cross tabulations. The answers within this report will be detailed according to the socio-demographic group the respondents belong to. For example the respondents gender, age and professional activity (SEC) will all be highlighted / outlined within the report.
Full Package

In addition to the PLUS package, you will get comments on the previous results (a reading of the most relevant results).
Other Related Market Research Reports:
Survey No 41 - Buying gifts online - February 2010
Survey No 154 - Senior home care assistance - November-December 2012
Survey No 136 - Self Car Repair Centre - July - August 2012


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