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CrÍperie and Pancake Restaurant

Research Study Objective:

The study was carried out on a new pancakes restaurant concept (also called "crÍperie") in April 2012. The aim of the research was to determine detailed information related to:

The interest of the UK people in a restaurant specialised in crÍpes or pancakes (savoury and sweet)
The kind of ingredients and fillings that potential customers would like to eat with their crÍpes and pancakes
How much people would be willing to pay for a crÍpes' meal
Methodology : Self administered questionnaire (survey) using the Internet
Period : April 2012
Panel size : 1040 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK who used to eat pancakes

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 1 - French Bakery - September 2008
Survey No 102 - Food Eating Behaviour - September 2011
Survey No 158 - Restaurant Customers' Habits - January 2013