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Flower Shop / Florist

Research Study Objective:
Quantitative market research report carried out on flower shop / florist conducted by Marketest (marketing research company). It is to determine:
The habits of UK people who buy flowers (type of products, frequency, budget, occasion, etc.)
Consumers interest in the opening of a local flower shop / florist (concept, services, etc.)
People's interest in preserved flowers / dried stabilised flowers
Methodology : Self administered questionnaire (survey) using the Internet
Period : February 2012
Panel size : 853 people interviewed
Panel Sample group : Private individuals from 18 years old living in the UK and who buy flowers or plants

A raw data excel file of the results. Every Colom of the file corresponds to a question and every line to a respondent.
The excel file plus a report with tables and graphs. 1 Table and 1 Graph per question.
The essential package plus cross tabulation with demographic information (gender,age and SEC). 1 table per demographic information.
All of the below plus comments made on the most significant results.
Report Packages
Prices Buy
(VAT included)
(VAT included)
(VAT included)
(VAT included)


Excel file

Word file

Simple tabulations

Cross tabulations

Comments + Conclusion

Other Related Market Research Reports :
Survey No 127 - Pasta Bar Fast Food - April 2012
Survey No 158 - Restaurant Customer Habits - January 2013
Survey No 99 - Fashion Shopping - June - July 2011
Survey No 102 - Food Eating Behaviour - August - September 2011